원서 자료 Philip Kotler, Nancy R. Lee - Up and Out of Poverty The Social Marketing Solution (2009) 솔루션

 문서.zip

원서 자료 Philip Kotler, Nancy R. Lee - Up and Out of Poverty The Social Marketing Solution (2009)

[원서] Philip Kotler, Nancy R. Lee - Up and Out of Poverty The Social Marketing Solution (2009)
Praise for Up and Out of Poverty
“Philip Kotler, pioneer in social marketing, and Nancy Lee bring their incisive thinking and pragmatic approach to the problems of behavior change at the bottom of the pyramid. Creative solutions to persistent problems that affect the poor require the tools of social marketing and multi-stakeholder management. In this book, the poor around the world have found new and powerful allies. A must read for those who work to alleviate poverty and restore human dignity.


자료출처 : http://www.ALLReport.co.kr/search/Detail.asp?xid=a&kid=b&pk=19176748&sid=qjfRnf777&key=



[문서정보]

문서분량 : 369 Page
파일종류 : PDF 파일
자료제목 : 원서 자료 Philip Kotler, Nancy R. Lee - Up and Out of Poverty The Social Marketing Solution (2009)
파일이름 : Philip Kotler Nancy R Lee Up and Out of Poverty The Social Marketing Solution (2009).pdf
키워드 : 솔루션,원서,자료,Philip,Kotler,Nancy,R,Lee,Up,and
자료No(pk) : 19176748